Step 1 — Choose your model
Your model drives your costs and risk. Own-brand / private label means inventory and branding control but upfront capital. Dropshipping is low-inventory but low-margin and supplier-dependent. Print-on-demand avoids inventory entirely. Marketplace reselling (Amazon, eBay, Etsy) leans on existing traffic but carries fees and competition. Pick one to start so your finances and operations stay focused.
Step 2 — Form the business
Form an Ohio LLC, appoint a statutory agent, and get an EIN. The EIN and LLC let you open a business bank account, set up Stripe/PayPal/Shopify Payments under the company, and apply for wholesale accounts. Compare sole proprietor vs. LLC—an LLC also looks more credible to suppliers and customers.
Step 3 — The Ohio vendor's license and sales tax
If you sell taxable goods to Ohio customers, you must register for a vendor's license and collect Ohio sales tax—state plus the customer's county rate, using destination-based sourcing for delivered goods. Register through OH|Tax eServices / the Ohio Business Gateway or your county auditor; the application fee is $50 (since April 9, 2025) with no annual renewal. If you don't have a fixed location—or you sell at pop-ups across counties—a transient vendor's license may fit instead. Configure your platform to charge the correct rate and file returns on schedule; skipping this creates back-tax liability fast as volume grows.
Step 4 — Economic nexus in other states
Selling online means you can owe sales tax in other states too. Ohio's own rule, in ORC 5741.01 (enforced since August 1, 2019), establishes "substantial nexus" for a remote seller with, in the current or preceding calendar year, more than $100,000 in gross receipts from Ohio sales or 200 or more separate transactions into Ohio. Most states adopted similar South Dakota v. Wayfair thresholds (commonly $100,000 or 200 transactions), so once you cross a state's line you must register and collect there.
Step 5 — The marketplace facilitator wrinkle
Marketplaces like Amazon, eBay, Etsy, and Walmart are "marketplace facilitators" and must collect and remit sales tax on the sales they facilitate once they hit the threshold—so they typically handle tax on your marketplace orders. But note two things: (1) sales through your own website remain your responsibility, and (2) in Ohio your marketplace sales still count toward your own nexus calculation even though the marketplace collects the tax. Monitor your combined, state-by-state sales as you grow and register where required.
Step 6 — Running it from home
Most Ohio e-commerce sellers start from home. Check your municipality's home-occupation rules and zoning—storing inventory, frequent shipping pickups, and signage can trigger local requirements, and HOAs may add their own limits. If you hold inventory, factor in space, and remember that homeowner's policies often exclude business inventory—you may need a rider or commercial policy.
Operations and bookkeeping
- Separate business bank account and accounting from day one
- Sales-tax automation (or a CPA) as multi-state nexus grows
- An Ohio resale certificate to buy inventory tax-free for resale
- Clear shipping, returns, and refund policies
- Income-tax planning—online income is still taxable income
Why this is still the fastest start
Despite the tax homework, e-commerce has the lowest barrier of any business here: no health inspection, no occupational license, no storefront lease. Form the LLC, get the vendor's license, wire up sales-tax collection correctly, and you can be selling within days—then scale operations and multi-state compliance as orders grow.
Frequently asked questions
Do I need a license to sell online in Ohio?
Do I charge Ohio sales tax on online orders?
What is Ohio's economic nexus threshold?
Do marketplaces handle sales tax for me?
Should I form an LLC for an online store?
Can Asal set up my online business?
Need help filing?
Launch online with tax setup done right
We form your Ohio LLC, get your EIN, and register your vendor's license so your sales-tax foundation is solid from order one.
Local pages: Columbus business formation
General information, not tax advice. Sales-tax rates, nexus thresholds, and local home-business rules change—confirm with the Ohio Department of Taxation and a CPA for multi-state sales.